Vitasoy

To elevate Vitasoy’s messaging and help the brand stand out in the crowded non-dairy market, Apparition Media took the campaign beyond the traditional confines of the poster frame. Custom 2D coreflute special builds were created and installed at key locations, extending the creative above the existing media space and giving the campaign a much stronger physical presence. By allowing elements of the artwork to break beyond the frame, the installations added scale and dimension to an otherwise traditional poster format. The result was a simple but highly visible execution that made clever use of the existing sites, helping Vitasoy’s campaign stand taller, demand attention and create greater impact on the street.