Samsung

For Samsung’s latest Galaxy launch, we transformed two prominent walls in Sydney and Melbourne into large-scale, three-dimensional installations designed to bring the new Galaxy devices into the physical world. Rather than relying on a traditional painted mural, we designed and fabricated oversized phones featuring mirrored surfaces that reflected the surrounding city and the people moving past them. Each device was built specifically for the site and mounted directly onto the wall, creating a sculptural element that changed depending on the light, movement and viewing angle.

As day turned to night, integrated lighting behind the phones illuminated the installations, adding another dimension to the campaign and giving the sites a completely different presence after dark. Combining custom fabrication, mirrored finishes, lighting and outdoor media, the project turned two city walls into immersive, attention-grabbing installations that worked around the clock.