Powerhouse

With Powerhouse making the move to Parramatta, the campaign needed to speak to two audiences: inner-city Sydneysiders already familiar with its previous location, and residents across Sydney’s west who needed to know what was coming to their neighbourhood. Apparition Media delivered a targeted street poster campaign across key inner-city and western Sydney locations, using strategically placed posters and large-scale site dominations to build visibility across both areas. By extending the campaign across the museum’s old and new catchments, the outdoor rollout helped maintain its connection with existing audiences while establishing a strong physical presence closer to its new Parramatta home.