Monopoly

For the launch of Monopoly “No Deal”, the brief was to create something loud, interruptive and unmistakably at home on the street. Apparition Media took the campaign beyond traditional poster formats with custom-built 3D Monopoly boxes designed to look as though they had been torn open and installed across key urban locations. The dimensional builds extended beyond the poster frames, bringing the product physically into the streetscape and giving the campaign the gritty, disruptive feel the brief called for. At select sites, UV lighting added another layer to the installation, illuminating elements after dark and ensuring the campaign remained just as eye-catching at night as it was during the day.