Maybelline

For Maybelline, the focus was on making a statement in exactly the right places. Apparition Media delivered a targeted outdoor campaign using large-format site dominations across high-foot-traffic fashion, retail and hospitality precincts frequented by the brand’s core W14–35 audience. Rather than relying on individual placements, the site dominations gave Maybelline a much larger presence within each location, allowing the campaign creative to command attention within busy urban environments. Combining scale with carefully selected locations ensured the brand was highly visible in the places its audience was already spending time, turning everyday streetscapes into bold extensions of the campaign.