Maxibon

Vinyl decals are a proven way to take a site domination beyond the boundaries of the poster frame, but for Maxibon Cookie, Apparition Media took a slightly different approach. Rather than making the product itself the hero of the extension, the campaign leaned into Maxibon’s irreverent sense of humour. The Cookie Man was brought out of the artwork and perched above the poster frames, creating an unexpected addition to the streetscape and reinforcing the campaign tagline, “Go Full Cookie”. By extending the character physically beyond the media space, the installation added another layer to the creative and gave passers-by something they wouldn’t expect to see sitting above a traditional outdoor campaign.