Absolut Vodka

Timed to coincide with Mardi Gras and Pride, Absolut’s outdoor campaign called for an execution that felt every bit as bold and colourful as the events surrounding it. Apparition Media extended the campaign beyond traditional poster frames using oversized vinyl decals that allowed the Absolut bottles to break through the usual boundaries of the media space. The larger-than-frame treatment gave the creative greater scale and visibility on the street, transforming standard outdoor placements into something much harder to miss. Bright, oversized and deliberately bold, the finished installations amplified Absolut’s existing campaign creative while creating an outdoor presence designed to stand out throughout the Mardi Gras and Pride period.