F1

Across the 2025 and 2026 Formula 1 Australian Grand Prix campaigns, Apparition Media worked with AGPC to bring race week beyond Albert Park and into the heart of Melbourne. A network of large-scale hand-painted murals across the CBD created a dominant Formula 1 presence, turning the city itself into an extension of the event. The walls soon became part of the action. Oscar Piastri stopped for a selfie with his mural in 2025, while Visa Cash App Racing Bulls featured another in a 2026 Instagram Reel. The network has since grown into a Grand Prix advertising hub, with brands including TAG Heuer, Cadillac and Binance joining the city-wide presence. What began as outdoor advertising became part of the atmosphere of race week itself.