Pandora

For the Australian launch of Pandora Wonders, Apparition Media brought the collection’s playful world to life through a series of large-scale dimensional street installations. Hand-painted murals were combined with oversized three-dimensional versions of the collection’s distinctive charms, making the jewellery appear to physically step out of the campaign and into the street. From pearl pufferfish to gold-plated details, the custom-fabricated pieces transformed tiny charms into larger-than-life sculptures. Across murals, street postering and the Fox Lane retail activation in Sydney, the campaign blurred the line between outdoor advertising, sculpture and product design, bringing the imagination of Pandora Wonders into the real world.