The Evil Within 2

The advertising campaign for Evil Within 2 brought a haunting and immersive experience to the streets of Melbourne. A striking mural on LaTrobe Street showcased a 3D carving of the game's protagonist, Sebastian Castellanos, emerging from the underworld while being dragged back by ghostly figures.

This campaign successfully generated buzz, captivating the attention of passersby, and establishing Evil Within 2 as an unforgettable gaming experience that transcended the screen.