Jacob’s Creek

Jacobs Creek launched an advertising campaign to promote their new blend, "Le Petit Rose." The campaign featured mural installations in Melbourne CBD, Bondi Beach Sydney, and Fortitude Valley Brisbane, adorned with fake rose flowers for an enhanced public experience. The vibrant and imaginative murals showcased a blooming rose garden, capturing attention and engagement. Social media engagement and user-generated content were encouraged with hashtags like #LePetitRose. Special events and tastings near the mural sites provided opportunities for the public to taste the blend, while influencers and media coverage increased brand awareness. The campaign successfully created a lasting impression, driving brand awareness and sales for Le Petit Rose.

In summary, Jacobs Creek's Le Petit Rose campaign involved mural installations in three Australian cities. The visually captivating murals and interactive elements created a memorable experience for the public, encouraging social media engagement and user-generated content. Special events and media collaborations further amplified brand awareness and contributed to increased sales.