The Undoing

Hold on to your remotes, because Binge came to us with a challenge that was bigger than the latest season of Game of Thrones. They wanted something big and bold that would get viewers hyped for their upcoming series, The Undoing. We teamed up with Foxtel and Thinkerbell to tackle the challenge. We wanted to create suspense and mystery surrounding the mural to reflect the plot of the series.

We spent over 6 long weeks working our magic, and boy did we deliver. We painted the biggest mural that the southern hemisphere has seen, a whopping 37 x 7 meters. We started with a photo-realistic mural of the lead actress, Nicole Kidman, leaving her face unpainted until the official launch of the series. It was like a game of "guess who" that had everyone on the edge of their seats. And just when you thought it couldn't get any better, we double-painted the wall with another key scene. The campaign gained global traction and was widely successful, because who can resist the charm of Nicole Kidman and the mystery of The Undoing? We sure can't.