System of a Down
x Faith No More

Ahead of System of a Down’s long-awaited return to Australia alongside Faith No More, Apparition Media helped turn the tour announcement into an event of its own. It started with a tease: the band’s unmistakable red hand appearing across hand-painted murals in Sydney and Melbourne, supported by projections and street posters across Sydney, Melbourne and Brisbane. No dates, no tickets, no explanation.

Fans quickly caught on, sharing the campaign online and sparking speculation across social media and music publications. Once the buzz had built, the murals were transformed to reveal the full tour announcement, complete with dates, ticket information, QR codes and custom audio units playing System of a Down tracks into the surrounding streets.