Hendrick’s Gin

Hendrick's launched an advertising campaign to introduce its groundbreaking product, Sea Water Infused Gin. The campaign featured public tastings and projection mapping on an iconic building in Manly, NSW, during the Vivid festival in Sydney.

The projection mapping showcased an animated scene in line with the brand's identity, while an exclusive event at the venue further amplified the campaign, attracting a large amount of attention from gin enthusiasts, influencers, and industry professionals. The unique combination of public tastings, projection mapping, and the event successfully generated buzz, solidifying Hendrick's reputation as an innovator in the gin industry.